Ditching Google Search Never Felt Easier

GoogleChatGPT
Written By Will Scardino

Google used to be my go-to for everything, but lately, search results feel like a battlefield of ads, and SEO-optimized fluff.

Illustration: ELENA SCOTTI/WSJ

So I quit Google Search and decided to embrace AI instead.

This perspective comes from Joanna Stern at The Wall Street Journal, who battle-tested AI search tools like ChatGPT, Gemini, and Claude against Google Search.

🔗 https://www.wsj.com/tech/personal-tech/google-search-chatgpt-perplexity-gemini-6ac749d9?reflink=desktopwebshare_permalink

Where AI Shines

  • Quick, human-like explanations.

  • Product recommendations without marketing gimmicks.

  • Step-by-step how-to guides.

Where Google Still Wins

  • Finding specific webpages

  • Local searches (like restaurants or businesses)

The Catch

AI search rarely pushes users to the source. If AI scrapes answers without proper citations, trusted websites could lose traffic.

This could turn the open web into a closed loop of AI-generated responses, with less transparency about where information comes from.

The way we search is fundamentally changing…

Will Scardino
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