Unlocking Business Value with AI
AI isn’t a shiny new tool—it's actually been around for a while.
Image: Figure 1. Contact center RAG solution architecture with conversation analytics — DoorDash <> AWS Bedrock Case Study
I’ve witnessed firsthand how AI can jumpstart workflows, but only when implemented thoughtfully.
The key is understanding the value prop that AI can deliver along with the guardrails that come with it.
Without a clear strategy and risk mitigation plan, even the most promising products falter.
So, where does AI deliver the most bang for your buck?
In my experience, 3 value drivers stand out.
Efficiency
AI automates repetitive tasks, synthesizes data, and identifies patterns faster than any human could.
↳ Example: Gemini's Gmail integration summarizes key takeaways and action items in seconds—super helpful when sifting through endless threads.
Productivity
Freeing teams from mundane tasks empowers them to focus on high-impact work.
↳ Example: AWS Bedrock shared a case study that touts DoorDash's 12% increase in first contact resolution after applying Gen AI in customer care👏
🔗 https://aws.amazon.com/solutions/case-studies/doordash-bedrock-case-study/
Creativity
But AI can also be a creative spark.
From drafting marketing copy to generating product ideas, AI sparks innovation by removing the grunt work and allowing marketing teams to explore bold new ideas with content creation.
AI isn’t a silver bullet—it’s a powerful tool that requires clear purpose and guardrails.
Whether you’re a product manager, engineer, or executive, embracing AI with intention can unlock remarkable value and set you apart.
